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business strategy that supports your unconventional existence


From an expert who intimately understands your lived experience

Sue-Jan Noreiga (she/they)

Business Strategist & Coach partnering with entrepreneurs who want to grow their businesses without defaulting to the same status-quo advice that assumes everyone has unlimited capacity, energy and resources

learn more about me cos I'm kinda cool

My strategies are all about working with my lived experiences and the access I have. I don’t pretend to be neurotypical, white, or male. I work with the tools, body and brain that I have

That means I front load my weeks with calls and I don’t take any calls on Fridays (I barely even do work tbh). I have an afternoon slump at 2pm, so I’m clocking out at least by then. It also means that almost everything I own is purple 🤭

Same goes for the work I do with my clients - I don’t assume you have access to the resources, capacity and thinking that everyone else does. There’s no curriculum; we start with whatever you’re struggling with and your goals, then we run small experiments to see what fits with your values, body and business. I challenge you to shift your perspective, use your resources, and I support wherever you wanna grow

frameworks built around you

business strategist on retainer


 6 months of strategic partnership for Black femme entrepreneurs tired of growing their business on someone else's framework, and ready to build on their own

I need me one o' these!

Ask the Oracle


1-hour strategy session with a strategist who can translate your brain. For the overthinking, multipassionate, probably neurodivergent human who already knows what they want to do — they just need someone to help them believe they can

bring me to the oracle